“Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.” Brian Sutter (Forbes.com)
Identify your Niche keywords
SEO or online search engine optimisation improves your site's searchability and visibility on search engines like Google, Bing, DuckDuckGo and Yahoo, Australia's top four online search engines, even though Google's share of the market exceeds 97% with Bing at 2.7%, the rest making up less than 3%
Business owners have become aware of SEO, however not many comprehend why or how it can benefit their business fully. It simply seems to be the magic bullet that every online business requires. In 2021 with the explosion in digital marketing services literally flooding the market - there has also been an influx of do-it-yourself SEO platforms such as AHrefs, Semrush, SEO PowerSuite, and ofcourse our favourite Neil Patel Digital which are incredibly powerful and insightful, however, you need to run through their tutorials and masses of information to even begin to understand how to optimize your website.
RULE 1 (and there is only a Rule 1) a business that is listed on the first page of the search results for the 'organic keywords' which pertain to their services or goods for sale are not there by luck or by mishap. Websites that rank regularly on the first page of online search engine rankings, will gain the best conversion and increased traffic as Google's own algorythms (200+) test and monitor the user experience (UX) and relevance of your website for those keywords.
SEO ensures that when a prospective customer does a keyword search on Google or any other search engine, your company will appear on the very first page of the search engine rankings (SERPs) for those keyword search terms. However, there are many more factors than simply 'ranking on page 1' for certain keywords which enhance the likelihood of a sale!
Below is just one of the many SEO tutorials and guides on the web which break down the steps of effectively applying SEO to your web identitiy
Standing out in the Crowd
One of the biggest benefits of the web, is that information is at your fingertips and can be sourced quickly. People have actually ended up being accustomed to doing their own research utilizing online search engines, however there is so much competition and internet advertising on the web, that for your service or goods to appear on the first page of the online search engine rankings, you require an extremely efficient seo strategy.
An SEO strategy will make your website visible, appropriate, regional and consistently position your website on the first page for search terms pertinent to your company or service. Local SEO puts you out in front of your competition by discovering your specific niche service or service offering and optimizing it to a localised area so that prospective clients can discover you quickly and easily. This is where 'structured data' and 'Google My Business' come into play.
Online search engine optimisation is constantly on. It works continuously in the background, converting potential customers' keyword searches directly to your site, immediately, if only temporarily, gaining you an element of trust with that client, now it's all about the UX!
That's right, but what does this all mean and is it really SEO - we keep hearing about SEM (Search Engine Marketing), digital marketing and SEO in the same sentence - well that's because, in effect, they all align and combined are a very powerful methodology.
WAIT - don't go, I know this is getting techy - what I am trying to say is that to simply look at SEO for your website is the same as wanting to upgrade your car and simply looking at spending $$$s on a new engine. Whereas holistically you should be looking at the tyres, the suspension, the brakes and fixing those spots of rust as well!
Look - the Brand Express' SEO method will keep your website's rankings growing, however, we also look at your site as a whole, we then step back and start at the most important updates and changes and work from there with you.
The Brand Express is a niche freelance service in SEO services, Digital Marketing and Web Development, we will tailor an efficient and budget friendly project to fit your specific requirements. It's simply an hourly rate allocated to your project per week, fully controlled by you! Why not contact us for more details.