Transform Your Business with Results-Driven SEO


Local Business Owners, Sole Traders, and Artists - Your Success Story Starts Here

Don't let your competitors dominate the search results while your business remains invisible. Whether you're a local business owner struggling to attract customers, a sole trader looking to build your personal brand, or an artist seeking to get your work discovered, The Brand Express has the expertise and proven strategies to transform your online presence.

Ready to claim your space in the digital marketplace? Contact me today to discover how strategic SEO can unlock your business potential and turn your website from digital real estate into a powerful lead generation machine. Your success story starts with a single click—let's make it happen together.

Richard Schiffer

The Brand Express

16+ Years of SEO Excellence

Brisbane, Australia

Contact Me For Advice On Your Latest Project.

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ph: 0411145312
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Local Business Owners: Dominate Your Local Market

Your customers are actively searching for businesses like yours right now. With 97% of consumers searching online to find local businesses, appearing at the top of search results isn't just beneficial—it's essential for survival. My proven local SEO expertise helps you claim your space in the digital marketplace through:

Google Business Profile Optimization: I'll claim, verify, and fully optimize your Google Business Profile to ensure you appear in Google's Local Pack and on Maps when customers search for services "near me". This includes crafting compelling business descriptions, optimizing high-quality photos, and implementing review management strategies that boost your reputation and rankings.

Hyper-Local Keyword Targeting: Using advanced keyword research techniques, I identify high-value, low-competition keywords tailored to your business and location. Instead of competing for generic terms, you'll rank for specific searches like "best accountant in [your city]" or "plumber near [your suburb]".

AI-Powered Local SEO: Leveraging cutting-edge AI tools, I automate keyword research, content planning, and SEO audits to reveal hidden opportunities your competitors miss. This includes optimizing for voice search queries and conversational search patterns that are becoming increasingly important in 2025.

Sole Traders: Stand Out in the Crowd

As a sole trader, you're competing against established businesses while managing everything yourself. My tailored approach recognizes that sole traders need unique solutions to compete in a saturated marketplace. I help you build a strong online presence through:

Cost-Effective SEO Strategies: My affordable SEO services are designed specifically for sole traders operating on tight budgets. You'll receive maximum impact without breaking the bank, with strategies that deliver long-term results rather than quick fixes.

Personal Brand Development: I help you establish yourself as an authority in your field through strategic content marketing and thought leadership positioning. This includes optimizing your website to showcase your expertise and building trust with potential clients.

Mobile-First Optimization: With most searches now happening on mobile devices, I ensure your website is fully responsive and optimized for mobile users. This includes fast loading times, easy navigation, and local search optimization that helps nearby customers find you instantly.

Artists: Get Your Creative Work Discovered

The art world has gone digital, and getting discovered online requires more than talent—it demands a strong SEO strategy. I understand the unique challenges artists face in the digital landscape and provide specialized services including:

Visual SEO Excellence: I optimize your artwork images with descriptive alt tags, strategic file naming, and proper compression for faster loading times. This helps your artwork appear in Google Images and drives traffic to your portfolio.

Portfolio Website Optimization: Your website becomes a powerful discovery tool through strategic SEO implementation. I optimize your portfolio pages with relevant keywords, compelling meta descriptions, and proper site structure that search engines love.

Artist-Specific Keyword Research: Using specialized tools and techniques, I identify keywords that art collectors, galleries, and commissioners actually search for. This includes long-tail keywords like "contemporary abstract paintings [your city]" and niche-specific terms that attract your ideal audience.

Latest SEO Techniques for 2025

My strategies incorporate the most current SEO best practices, including:

AI-Enhanced Content Optimization: Using advanced AI tools like Surfer SEO and Jasper AI, I create content that's optimized for both search engines and human readers. This includes semantic keyword research and content gap analysis that reveals opportunities your competitors haven't discovered.

Voice Search Optimization: With voice search becoming increasingly important, I optimize your content for conversational queries and natural language patterns. This ensures you're found when customers use voice assistants to search for local businesses.

Google's Helpful Content Updates: I ensure your content aligns with Google's latest algorithm updates, focusing on E-A-T (Expertise, Authoritativeness, Trustworthiness) signals that boost your rankings.

Why Choose The Brand Express?

Unlike generic SEO agencies, I specialize in working with local businesses, sole traders, and artists. My approach combines:

  • 16+ years of proven SEO experience with a track record of delivering measurable results
  • Personalized strategies tailored to your specific industry and target audience
  • Transparent reporting with clear benchmarks and actionable next steps
  • Affordable pricing designed for small businesses and independent operators
  • Local Brisbane expertise with deep understanding of the Australian market

Your Success Story Starts Now